ADITYA BIRLA GROUP
The $44.3-billion Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities. Over 50 per cent of its revenues flow from its overseas operations spanning 35 countries. The Aditya Birla Group was named the AON best employer in India for 2018—the third time over the last seven years. The Group was earlier ranked fourth in the world and first in Asia-Pacific in the ‘Top Companies for Leaders’ study 2011, conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR and leadership advisory firm). The Group has also topped the Nielsen’s Corporate Image Monitor 2014-15 and emerged as the ‘No.1 Corporate’, the ‘Best in Class’, for the third consecutive year.
Globally, it is a metals powerhouse, among the world’s most cost-efficient aluminium and copper producers. Hindalco-Novelis is the largest aluminium rolling company. It is one of the three biggest producers of primary aluminium in Asia, with the largest single location copper smelter. It is also the biggest producer of viscose staple fibre, carbon black and the fourth-largest producer of insulators and fifth-largest producer of acrylic fibre globally.
Aditya Birla Group also has the distinction of being the world’s fourth-largest cement player, barring China. It is the largest Indian MNC with manufacturing operations in the US, with 95% of the workforce comprising Americans.
In India, the Group is the top player in fashion (branded apparel) and lifestyle products. It is the largest in the chlor-alkali sector, second-largest player in viscose filament yarn and a leader in the telecom sector.
For the Aditya Birla Group, reaching out to underserved communities is part of its DNA. This entails transcending business interests and grappling with the “quality of life” challenges that underserved communities face, and working towards making a meaningful difference to them. The Group reaches out to 7.5 million Indians in 5,000 villages annually through the Aditya Birla Centre for Community Initiatives and Rural Development, spearheaded by MrsRajashree Birla. It has set up a midday meal kitchen in the Keonjhar district of Odisha, facilitating the provision of midday meals to 268 schools, along with transport facilities. Additionally across 625 schools, with 50,000 children, spanning Lucknow, Jaipur, Mysore, Bengaluru, Surat, Vadodara, Puri, Cuttack and Ahmedabad, the Group sponsors midday meals. It also runs 56 schools that provide quality education to 45,000 children, of which 18,000 students belong to the underprivileged segment. Merit scholarships are given to an additional 12,000 children from the interiors.
The Group’s community engagement is in the field of healthcare, education, sustainable livelihood, infrastructure development and social reform. It stems from their philosophy of caring and giving. The Group feels duty bound and cares for those at the bottom of the pyramid.
